SESSION 2 Alex CRUZ - Vueling
Alex started his professional career with American Airlines in a variety of management roles in Dallas, and afterwards, London. Later on, he initiated the consulting phase of his career with Arthur D. Little, his own aviation consulting company and fi nally became partner at Accenture. As a consultant, he has led projects with many airlines and airline suppliers around the world.
In 2006, he started and managed the growth of clickair to 26 A320s and 58 Europe-wide routes. In 2009, he successfully merged clickair with Vueling, turning the new Vueling into Spain’s second largest airline, a $1B company transporting millions of passengers over 150 routes throughout Europe and North Africa. Alex, 46, is originally from Bilbao, holds graduate degrees from US schools, is married and has 4 children.
CASE STUDY: HOW AIRLINES ARE UTILIZING NEW vs TRADITIONAL DISTRIBUTION TOOLS?