Robert VINET
Head Marketing Data Scientist
SOCIAL MEDIA DATALAB

Robert Vinet is a serial marketer. He has worked for the last 25 years for marketing agencies and large firms enabling sound and profi table marketing practices in line with the development of techniques and best practices. He has accompanied corporations at implementing cutting edge programs in Business to Business and Business to Consumer relationship. Nowadays, he is very much involved in the airlines business and their relationship with their consumers. Last year, applying is know-how to socialmedia metrics as Head Marketing Data Scientist, he designed and rolled out the “Airlines Monthly Twitter Report” which has become the reference of twitter usage by the airline industry.



SESSION 2

NEW DISTRIBUTION TOOLS