VP Merchandising & Distribution
Chris Amenechi is Vice President eCommerce and Merchandising for United, the world’s leading airline. He is responsible for leading, developing, and managing
United’s eCommerce platforms, direct to consumer, and ancillary revenue business. Amenechi started his airline career with Continental in 1993 as a Senior Analyst in the Domestic Revenue Management group and held various positions of increasing authority. His former positions include Director of Pricing and Revenue Management of Continental Micronesia, Director of Asia-Pacific Pricing and Revenue Management and Reservations, and Managing Director of Asia –Pacifi c/Latin Pricing and Revenue
Management. He led the efforts to introduce Africa to the Continental map as the Managing Director of Nigeria/Africa based in Lagos and returned to Houston to focus on International eCommerce and Distribution.
He went on to establish and lead the Merchandising and eCommerce practice at Continental. Prior to joining Continental, Amenechi was a Lecturer with Embry-Riddle Aeronautical University in Daytona Beach, Florida. He has a bachelor of science degree in Aeronautical Engineering and an MBA specializing in Aviation Management from Embry-Riddle Aeronautical University in Daytona Beach, Florida.